Student favourite Mexican food chain, Boojum, is once again giving away 7,000 free burritos this Thursday 21st September to Dublin students as part of their 2023 Freshers campaign. Following phenomenal success last year, the ‘Buy One Bank One’ promotion will allow all those with a valid student ID to avail of a free Boojum at a later date when they purchase any main meal in store on that date. In total, 15,000 vouchers will be distributed across the chain’s 14 outlets for one day only to celebrate their biggest campaign of the year.
After the huge success of the 2022 ‘Fund Your Studies’ campaign, where the restaurant chain gave one lucky student the chance to win €5,000 towards their tuition costs, 2023 will see the launch of their ‘Would You Rather’ campaign which will send one student and a friend away on a holiday of a lifetime to Mexico, with everything from flights, accommodation, and the itinerary designed by the student themselves.
With the cost of living continually on the rise, the burrito joint recognises just how increasingly tight the student budget is becoming and wants to give a holiday to someone who may not have been able to even consider one otherwise due to rising costs.
Managing Director at Boojum, David Maxwell said: “Freshers is an important date in the Boojum calendar, and we are always delighted to see lots of familiar faces come through our doors after the summer break, as well as lots of new ones eager to try their first Boojum. We do not take our customers loyalty for granted, and that is why we want to reward them by giving them their next burrito on us.”
Paul McCullagh, Boojum’s Head of Marketing, said, “I always look forward to Freshers week as we can get pretty creative whilst still ensuring our students are looked after. As well as our exciting giveaway of an all-expenses paid trip to Mexico for one lucky student and a friend, ‘Buy One Bank One’ allows for everyone to receive a gift from Boojum as a thank you for their continued support. The energy was electric during last year’s Buy One Bank One promotion, and we had queues out the door in all our locations! The vouchers are only while stocks last so we do advise getting down to your local store early – your free burrito will be worth it!”
For more information and to enter their ‘Would You Rather’ Mexico trip giveaway, visit www.boojummex.com/wouldyourather
