The Home of Guinness in Dublin claims its biggest ever award at The World Travel Awards in Dubai
The Guinness Storehouse beat competition from the Taj Mahal, India, The Great Wall of China, Machu Picchu, Peru and Niagara Falls, Canada to win the world’s Leading Tourist Attraction 2023

For the second year in a row, The Guinness Storehouse also wins the World’s Leading Beer Tour Visitor Experience

The Guinness Storehouse has been named World’s Leading Tourist Attraction2023 and World’s Leading Beer Tour Visitor Experience 2023 at the prestigious World Travel Awards, which was held in Dubai, UAE on Friday 1st December.

The Guinness Storehouse recorded the most votes in both categories, beating off competition from some of the world’s most celebrated tourist attractions, including Niagara Falls, The Great Wall of China and Machu Picchu in Peru to claim the title as the World’s Leading Tourist Attraction 2023.

For the second year in a row, the Guinness Storehouse earned the title of World’s Leading Beer Tour Visitor Experience. The shortlist included Coors Brewery Tour and Miller Brewery Tour in the United States, as well as the Maui Brewing Company in Hawaii and Tiger Brewery Tour in Singapore.

The Home of Guinness was the only Irish nominee in this year’s Leading Tourist Attraction and Beer Tour Visitor Experience categories.

Paul Kelly, CEO of Fáilte Ireland added:“The Guinness Storehouse is an important part of the tourism offering in Dublin, and offers a unique and world-class visitor experience for anyone visiting Ireland, as well as for visitors to Europe from around the world. Having an iconic Dublin attraction crowned as the World’s Leading Tourist Attraction is excellent recognition of the quality of the visitor offering in the city and gives a taste of the breadth of experiences on offer in our capital. I’d like to congratulate Catherine, and all the team at the Home of Guinness on both of their impressive wins at the prestigious World Travel Awards.”

Alice Mansergh, Chief Executive Designate of Tourism Ireland, said:“Congratulations to the Guinness Storehouse on being named World’s Leading Tourist Attraction 2023 and, for the second year in a row, World’s Leading Beer Tour Visitor Experience. These are truly significant accolades. Compelling things to see and do give overseas visitors more reasons to holiday on the island of Ireland. Guinness Storehouse offers a unique experience to visitors, celebrating an iconic story of Irish craft, heritage and industry in fresh, modern ways. It is hugely welcome to see recognition on the global stage and is a credit to the Guinness Storehouse team for their innovation and leadership. At Tourism Ireland, we look forward to continued partnership with Guinness Storehouse, as we reach out to overseas visitors to inspire them to visit Dublin and Ireland.”

Catherine Toolan, Managing Director, Diageo Irish Brand Homes, said:
“This is a very special moment for us at the Guinness Storehouse. We are so proud to have been voted the World’s Leading Tourist Attraction for the first time in our 23-year-history, and to retain our title as the World’s Leading Beer Tour Visitor Experience.
“At the Home of Guinness we pride ourselves on bringing the story of Guinness past, present and future to life, while showcasing the very best of Irish culture through local collaborations and partnerships spanning music, art, design, food and so much more. We could not achieve any of this without our incredibly talented team who welcome millions of visitors every year, from all corners of the world, and provide the famous ‘Céad Míle Fáilte’ that is so synonymous with Irish hospitality and with the Guinness Storehouse. It means the world to our team to be recognised on a global stage and to bring these awards home to Dublin and The Liberties.”

Now in its 30th year, The World Travel Awards, often dubbed the “Tourism Oscars,” is the most prestigious, comprehensive, and sought-after awards programme in the global travel and tourism industry. The awards acknowledge, reward, and celebrate excellence and are recognised globally as the ultimate hallmark of industry excellence.

Earlier this month, the Guinness Storehouse launched its Christmas festive spectacle, featuring a state-of-the-art cinematic experience and eye-catching installations, including the 8.5 metre tall Guinness Storehouse Christmas tree featuring an inviting tunnel to welcome visitors to the Home of Guinness.

The Guinness Storehouse gives Guinness lovers the chance to experience the history, heart, and soul of Ireland’s most iconic beer. A visit to the Home of Guinness includes a behind-the-scenes look at the craft of brewing a perfect pint of the Black Stuff, an exhibition and cinema room experience dedicated to the history of Guinness advertising, and the chance to enjoy a pint in the Gravity Bar while enjoying Dublin’s best view. As well as the incredible history, learn about the future of Guinness and its most recent innovations including Guinness Nitro Surge, Guinness Microdraught and Guinness 0.0.

Book a visit to The World’s Leading Tourist Attraction at


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